Product launches
How Much Does It Cost to Take a Product from Prototype to Market?
Learn to estimate product development and launch costs, validate demand, plan working capital, and decide when to proceed, adapt, or stop.
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Product launches
Explore product launches through 10 in-depth articles with examples, FAQs, documentation and decision criteria.
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Product launches
Demand Validation: How to Decide Before Investing in a Launch
Learn to test demand, pricing and repeat purchases, calculate validation costs, and use evidence to decide how much to invest in a product or service launch.
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Product launches
Budgeting for Product Development, Manufacturing and Distribution: Planning the Cost of Bringing a Product to Market
Learn to build a product budget, connect development, manufacturing and distribution costs to cash flow, and make launch decisions using evidence.
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Product launches
Unit Economics: How to Calculate Margins and Customer Acquisition Costs Before Scaling
Learn to calculate contribution margin, customer acquisition cost and payback to validate a product, test channels and make evidence-based growth decisions.
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Product launches
Funding a Recurring-Revenue Service: From Development to Sustainable Cash Flow
Learn to size funding for a recurring-revenue service, test demand, and plan development, customer acquisition, delivery capacity, and cash reserves.
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Product launches
How to Define Product Milestones and Funding Conditions
Learn to connect product development, market validation and launch with verifiable milestones, staged funding and decisions that protect project cash.
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Product launches
Intellectual Property and Development Contracts: Building a Product Your Business Can Commercialize
Learn how to organize intellectual property, development contracts, licenses and acceptance criteria so your business can commercialize its product.
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Product launches
Initial Inventory and Sales Channels for a Product Launch: How Much to Buy, Where to Sell, and When to Reorder
Learn how to size initial inventory, choose sales channels, and plan cash flow, replenishment, and contingencies for a product launch in Brazil.
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Product launches
Lower-Than-Expected Adoption at Launch: How to Diagnose, Decide, and Preserve the Business
Learn to investigate weak launch adoption, improve products and channels, and protect cash with practical scenarios, evidence, and clear decision criteria.
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Product launches
Learning Metrics for Deciding on Further Funding
Learn to turn product and market tests into evidence for further funding decisions, with clear criteria, worked examples and practical cash controls.
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