# Product launches — Learn & Explore | KEZ$

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Explore product launches through 10 in-depth articles with examples, FAQs, documentation and decision criteria.

[Learn & Explore](https://kezs.com.br/en/learn)

# Product launches

Explore product launches through 10 in-depth articles with examples, FAQs, documentation and decision criteria.10 articles to explore 

01 

## Understand

Explore concepts and identify the problem you need to solve.

02 

## Compare

Compare numbers, terms, evidence and adverse scenarios.

03 

## Prepare

Bring questions, documents and a consistent plan to the conversation.

## Your path through this category.

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Product launches 

### How Much Does It Cost to Take a Product from Prototype to Market?

Learn to estimate product development and launch costs, validate demand, plan working capital, and decide when to proceed, adapt, or stop.Explore the article ↗  ](https://kezs.com.br/en/learn/product-launches/how-much-does-it-cost-to-take-a-product-from-prototype-to-market)

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Product launches 

### Demand Validation: How to Decide Before Investing in a Launch

Learn to test demand, pricing and repeat purchases, calculate validation costs, and use evidence to decide how much to invest in a product or service launch.Explore the article ↗  ](https://kezs.com.br/en/learn/product-launches/demand-validation-how-to-decide-before-investing-in-a-launch)

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Product launches 

### Budgeting for Product Development, Manufacturing and Distribution: Planning the Cost of Bringing a Product to Market

Learn to build a product budget, connect development, manufacturing and distribution costs to cash flow, and make launch decisions using evidence.Explore the article ↗  ](https://kezs.com.br/en/learn/product-launches/budgeting-for-product-development-manufacturing-and-distribution-planning-the-cost-of-bringing-a-product-to-market)

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Product launches 

### Unit Economics: How to Calculate Margins and Customer Acquisition Costs Before Scaling

Learn to calculate contribution margin, customer acquisition cost and payback to validate a product, test channels and make evidence-based growth decisions.Explore the article ↗  ](https://kezs.com.br/en/learn/product-launches/unit-economics-how-to-calculate-margins-and-customer-acquisition-costs-before-scaling)

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Product launches 

### Funding a Recurring-Revenue Service: From Development to Sustainable Cash Flow

Learn to size funding for a recurring-revenue service, test demand, and plan development, customer acquisition, delivery capacity, and cash reserves.Explore the article ↗  ](https://kezs.com.br/en/learn/product-launches/funding-a-recurring-revenue-service-from-development-to-sustainable-cash-flow)

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Product launches 

### How to Define Product Milestones and Funding Conditions

Learn to connect product development, market validation and launch with verifiable milestones, staged funding and decisions that protect project cash.Explore the article ↗  ](https://kezs.com.br/en/learn/product-launches/how-to-define-product-milestones-and-funding-conditions)

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Product launches 

### Intellectual Property and Development Contracts: Building a Product Your Business Can Commercialize

Learn how to organize intellectual property, development contracts, licenses and acceptance criteria so your business can commercialize its product.Explore the article ↗  ](https://kezs.com.br/en/learn/product-launches/intellectual-property-and-development-contracts-building-a-product-your-business-can-commercialize)

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Product launches 

### Initial Inventory and Sales Channels for a Product Launch: How Much to Buy, Where to Sell, and When to Reorder

Learn how to size initial inventory, choose sales channels, and plan cash flow, replenishment, and contingencies for a product launch in Brazil.Explore the article ↗  ](https://kezs.com.br/en/learn/product-launches/initial-inventory-and-sales-channels-for-a-product-launch-how-much-to-buy-where-to-sell-and-when-to-reorder)

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Product launches 

### Lower-Than-Expected Adoption at Launch: How to Diagnose, Decide, and Preserve the Business

Learn to investigate weak launch adoption, improve products and channels, and protect cash with practical scenarios, evidence, and clear decision criteria.Explore the article ↗  ](https://kezs.com.br/en/learn/product-launches/lower-than-expected-adoption-at-launch-how-to-diagnose-decide-and-preserve-the-business)

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Product launches 

### Learning Metrics for Deciding on Further Funding

Learn to turn product and market tests into evidence for further funding decisions, with clear criteria, worked examples and practical cash controls.Explore the article ↗  ](https://kezs.com.br/en/learn/product-launches/learning-metrics-for-deciding-on-further-funding)

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